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add+impact™
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| message communications studies predict the ability of your ads to gain attention and offer clear direction for creating superior ads. |
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BVT
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Developed by GfK Arbor, BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system. Utilizing validated metrics, the BVT(sm) is designed to provide company decision makers with continuous information for managing the long term brand health of a company's most precious asset -- its brands.
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Consumer Online Panel
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| Our online panel enables you to connect with the consumers that move the market—quickly, cost-effectively and at the highest level of quality. The GfK consumer online panel goes beyond demographics to pinpoint hard-to-find consumers, Influential Americans®, and LifeMatrix segments. |
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Corporate Reputation Scorecard®
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| offers the most comprehensive system for measuring your company’s (and your competitors’) standing consistently across all key stakeholder groups so you can create and manage strategies to achieve your business objectives – including improving stock prices, increasing sales volume, attaining premium pricing and engaging public support. |
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Database Marketing
| Traditionally, market research provides deep information-but only on a narrow range of targets. Database marketing offers a wide reach across a multitude of audiences-but only superficial insights into what those audiences think, do and buy. Now, for the first time, a powerful new tool—DemandMatch(TM)—integrates the profound knowledge of market research with the mass scope of database marketing in one service |
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Ethnography
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| The GfK Observational & Ethnographic practice is a first-rate, worldwide competency that provides unprecedented integration of large-scale quantitative consumer intelligence and focused, ethnographic research. Our worldwide network of expert field researchers is trained in anthropology and related social sciences and knowledgeable across dozens of languages and specialties. |
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GfK Concept Challenger®
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GfK Concept Challenger® is flexible suite of tools designed to optimize the intellectual and financial resources of New Product Development and to minimize the risk involved when launching new products.
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GfK LoyaltyPLUS™
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| Because satisfied customers are not always loyal, and dissatisfied customers are not always lost, we offer GfK LOYALTYPLUS, a comprehensive loyalty measurement that is predictive of future customer behavior. GfK LOYALTYPLUS measures the intensity of customer relationships on three important behavioral and attitudinal dimensions. |
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GfK Mystery Shopping
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| With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement. |
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GfK*NAVIGATOR®
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If a brand is to be a long-term success, you need more than just data. You also need recommendations on what your go-to-market strategy should be. You need to know from the outset the structure of the market, where your brands fit in, and what your future prospects may be. That’s why we’ve developed GfK*NAVIGATOR®, our proprietary strategic usage and attitudes (U&A) study designed to help marketers develop their market segmentation strategies and identify their most promising market opportunities.
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GfK Optimizer®
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| Developed in co-operation with McKinsey, Prof. Voeth (University of Hohenheim) and GfK Group AG, GfK Optimizer® can help you assess and optimize new product and offering concepts by delivering insights about product attributes that matter most to consumers in your target market. |
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GfK Price Challenger®
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At a time when the market is increasingly dynamic and competition is increasingly fierce, marketers need an instrument to rely on for professional price management. GfK Price Challenger allows you to test the price acceptance of your brand against rival international brands and determine the optimum price point for your product.
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GfK Product Challenger®
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| GfK Product Challenger® is a complete diagnostic tool designed to provide validate product concepts prior to launch, help minimize the risk involved when launching new products, and provide the insight needed for go/no-go decisions. |
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Global Power Brands Research
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| Global Power Brands study measures perceptions of ‘best brands’ around the world, powerful analytic model helps you understand the importance of a wide range of factors and values in attaining a superior ranking and crafting a strategy that meets both consumer needs and brand objectives. |
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Green Gauge Report
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| Green Gauge Report is a syndicated database of consumer attitudes and behaviors that focus on the environment and environmental efforts in the US today. It contains 2,000 face-to-face interviews that are balanced to the most recent US census. |
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Hispanic OmniTel®
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| Connect with America’s fastest-growing segment, quickly and affordably, with the NOP World Hispanic Omnitel®. This telephone omnibus survey helps you understand the lifestyles, market behavior and unique perspectives of Hispanic Americans. |
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Influentials® Segment
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| Ten percent of consumers drive the purchase decisions and market behavior of the other ninety percent through the power of word-of-mouth recommendations. These trusted market multipliers, Influential Americans®, amplify your messages in an environment when consumers are opting out of traditional forms of advertising. Understanding and engaging them can be the most important brand strategy investment you make. |
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LifeMatrix
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| The only segmentation solution that uses values, lifestyles and lifestage – the primary drivers of purchase behavior – to define market opportunity based on factors that are more predictive than consumer demographics. It is also the only segmentation that links brand strategy to marketing implementation, resulting in the ability to create more unique brand positions and grow market share. |
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MFX Tracker
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MFX is an innovative to design to help you track the effectiveness of your advertising and marketing campaigns. MFX Tracker is “media neutral” so you can measure all the elements of your marketing communications (not just TV). It can also quantify the “Potency” (value) of all types of ad awareness and brand contact as well as measure emotional advertising effectiveness just as effectively as rational advertising.
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MRI
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| MRI's syndicated Survey of the American Consumer is the primary source of audience size and composition information for the American magazine industry. Our "ratings" form the currency with which print advertising is bought and sold. Ninety of the top hundred ad agencies depend on MRI to drive media decisions. And virtually every consumer magazine counts on us to guide positioning strategies. |
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NewsFlow®
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| Available from GfK Roper Public Affairs and Media, NewsFlow is a reliable and affordable measurement tool that enables you to track the impact of your media coverage to reveal how effectively your message has reached your target public. |
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OmniTel®
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| From awareness tracking to opportunity identification to taking the pulse on topical issues and event-driven subjects, our OmniTel telephone omnibus is the leading source of cost-efficient decision support for business and marketing management. Surveys are fielded every weekend to a representative sample of 1,000 US adults and you’ll have results within 72 hours. |
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Qualitative
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| Our qualitative division offers a range of research capabilities to find creative solutions to marketing challenges through focus groups (in-person and online) and observational research. |
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Roper Reports® Worldwide
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| Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world. |
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Roper Reports® US
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Roper Reports® US delivers the most up-to-the-minute view of the American consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report.
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Roper Youth Report
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| Roper Youth Report is a syndicated database of tweens (ages 8-12) and teens (ages 13-17) in the US. It has been fielded since 1993 and has 1,000 face-to-face interviews that are balanced to the most recent census by gender and ethnicity. |
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Starch® Ad Readership studies
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| evaluate advertising success as compared with competitors and industry norms. Designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content, Starch® Ad Readership Studies enable you to compare readership of your ad against norms for the same size, color and product category in the study publication. |
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Target*Positioning
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At GfK we understand that brand strength may only be judged from the consumer‘s point of view.
For consumers, strong brands are associated with relevant (target group specific) benefits
that: Distinguish them from competitors; Lead to a strong identification with the brand; And therefore
lead to higher loyalty as well as premium price acceptance. That's why we've developed GfK Target*Positioning, an innovative research tool dsesigned to help you appropriately and successfully position your
brands, products and company.
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Teen OmniTel®
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| Understand the culture, priorities and market behavior of the largest young generation in US history. Teen Omnitel™ surveys are conducted among a national sample of teens ages 12-17. |
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