Global Power Brands Research

Global Power Brands Research. A strong correlation exists between willingness of consumers to pay a premium price for a brand and their perception of a brand as best in class. Our Global Power Brands study measures favored brands around the world, linking brand attributes with consumer values, customer loyalty and perceptions of 'best brands'. This powerful analytic model helps you understand the importance of a wide range of factors and values in attaining a superior ranking and crafting a strategy that meets both consumer needs and brand objectives.

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