GfK Technology

For more than two decades, GfK Technology has been among the world’s largest providers of business-to-business and consumer research to the global technology and telecommunications industries. Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases.

With rich insight into technology decision makers and market trends, our innovative research and consulting services can help you meet one of today’s most critical challenges—building products and solutions that provide real value and tangible return on investment for your customers. We custom-build research solutions for your specific issues across a full range of applications, including:

• Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements.
  
• Product/service development—key information on market gaps, wants, potential and uptake.
  
• “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies.

For more information on GfK Technology products and services, please contact us.