GfK*NAVIGATOR®

If your product strategy is to be a long-term success, you need more than just data. You also need recommendations on what your go-to-market strategy should be. You need to know from the outset the structure of the market, where your brand and product mix fits in, and what your future prospects may be.

That’s why we’ve developed GfK*NAVIGATOR®, our proprietary strategic usage and attitudes (U&A) study designed to help marketers develop their market segmentation strategies and identify their most promising market opportunities.

Followiong a proven methodology that reliably identifies strategic market opportunities, GfK*NAVIGATOR® keeps a constant eye on international markets for you in order to help you find answers to key questions, such as:

• How is the market segmented? Who buys what, when, why and where? When and in what circumstances, do consumer in your target market use the product?
• What expectations do consumers have of the product? What do they think the ideal product should be like?
• What are the key entries for the market and how great is their potential?
• What niches, opportunities and potential leverage does the market offer?
• Which groups could be targeted as a result?

GfK*NAVIGATOR® doesn’t just give you information about the way things are. It goes much further than traditional U&A studies by helping you to develop market/product development strategies that support brand success.

For more information, contact us.