GfK Concept Challenger®

GfK Concept Challenge is flexible suite of tools designed to help you identify and refine winning new product development concepts, while minimizing the risk involved
when launching new products.

Specifically, this innovative suite of new product develop tools can help you:

• Create and launch winning concepts for new products
• Make sure your new product fits your concept
• Choose the most promising new product formulation out of several alternatives
• Benchmark your product against market competitors
• Determine whether or not the product improvements you are considering will be appreciated by consumers, current users (alienation risk) as well as new users (recruitment capacity)
• Measure the risk that may come from switching to a lower cost formula

By helping you to identify which new product ideas to pursue and how to improve them to save time and money, GfK Concept Challenger can help you assess overall potential identify strengths, weaknesses and provide guidance for marketing actions.

For more information, contact us.