Database Marketing

A Complete System for Optimizing Marketing Success
and Customer Management

Traditionally, market research provides deep information-but only on a narrow range of targets. Database marketing offers a wide reach across a multitude of audiences-but only superficial insights into what those audiences think, do and buy. Now, for the first time, a powerful new tool—DemandMatch(TM)—integrates the profound knowledge of market research with the mass scope of database marketing in one service.

DemandMatch lets you identify, prioritize and target your high potential audiences...build message and media strategies that drive their decisions…and quantify the ROI on your marketing campaigns. It takes your customer growth strategy a quantum leap forward by combining the best of market research and database marketing-bringing customer management to a whole new level.