Flight Track™

Flight Track™ is a new approach to tracking advertising effectiveness geared toward evaluating launch flights of TV advertising. Flight Track™ provides the following benefits to automotive marketers:

• Early and fast benchmarked evaluation of the effectiveness of an individual advertisement measured at three levels:
• How strongly the ad is branded
• How efficiently the ad gets noticed
• The potency of the ad
• Desktop report access
• Flexibility—you can start at almost any time of the year and "move in and out" as necessary to correspond with your ad flighting patterns

For more information, contact us.