add+impact®

add+impact® message communications studies predict the ability of your ads to gain attention and also provide critical feedback for creating effective, high impact advertising. Our innovative approach combines the best of qualitative and quantitative research techniques to measure advertising effectiveness so you can:

• Learn which factors will help or hinder the ad’s ability to hold attention
• Confirm that the ad enhances consumers’ brand perceptions and ensure that the right brand values are being communicated
• Identify whether the ad will be effective in reaching the target market