News / Articles
Sanjay Mutha Joins GfK Technology as Managing Director (January 29, 2008)
‘INFLUENTIALS’ Co-Author Jon Berry Rejoins GfK Roper Consulting as Vice President (January 23, 2008)
Findings of the International GfK Trust survey on different professions and organizations (January 11, 2008)
GfK AG Introduces New Organizational Structure and Expands its Management Board (December 14, 2007)
Findings of the 2007 GfK Investment Barometer on the assets of private investors in Europe and the USA (December 12, 2007)
Findings of the 2007 International GfK Survey on Personal and Societal Fears (December 7, 2007)
Americans Watching Wallets but Hearts are in the Right Place, According to GfK roper Consulting Annual Holiday Shopping Outlook. (December 4, 2007)
GfK Mystery Shopping Issues Alert to U.S. Consumers Regarding Recent Nationwide Scam. (December 3rd, 2007)
GfK Custom Research North America Welcomes New Executive Vice President of Its Research Center for Excellence. (November 14, 2007)
GfK Customer Loyalty Appoints David Albert As Vice President (October 17, 2007)
GfK Launches eStarch Readership Service Emphasizing Return on Objectives (October 9, 2007)
Majority of Americans Want Local Action on Global Warming (October 3, 2007)
Global Brands Suffer Power Drain According to GfK Roper Consulting Annual Worldwide Study (August 14, 2007)
GfK Selected to Conduct Mystery Shopping for Metropolitan Atlanta Rapid Transit
Authority (July 17, 2007)
Findings of the Investment Barometer, Carried Out by GfK, on the assets of private investors in Europe and the USA (July 13th)
GfK Consumer Launches Unacculturated Hispanic In-Person Research Program
(July 11, 2007)
Findings of an International GfK Survey on the Fashion Awareness of Europeans and Americans (June 29th, 2007)
It's Not Easy Being Green...American Consumers View U.S. Citizens and Corporations Lagging in Environmental Control (April 20, 2007)
GfK Mystery Shopping Responds to Third Party Fraud – Issues “Consumer Alert” for Mystery Shopping Scams (April 10, 2007)
More News about a scam involving Cashier's Checks for Mystery Shopping
GfK Custom Research North America Realigning to Meet Evolving Client Needs
(March 1, 2007)
New GfK Starch® Report Reveals the Power of "Spectacular" Ads
(February 27, 2007)
Boomers Cite TV Ads As Number One Information Source…Advertisers Missing The Boat
(December 13, 2006)
Happy Holidays Are Here Again According To GfK Roper Shopping Outlook
(December 6, 2006)
Hispanic Americans Choose Wal-Mart As Store That Does Best Job Of Catering To The Hispanic/Latino Consumer According To GfK Omnibus Services Study
(November 16, 2006)
GfK Mystery Shopping Shopping Hires Steven Maskell As New Vice President
(November 15, 2006)
Political Party Loyalty Going the Way of the Paper Ballot (October 23, 2006)
GfK Mystery Shopping Partners with Butler New Media to offer ABILITY Mystery Shopping Panel Nationally(September 19, 2006)
Word-Of-Mouth Phenomenon Spreads Across The Globe According To Worldwide GfK Roper Consulting Study (June 20, 2006)
GfK Roper Public Affairs & Media Helps Readers of the Journal of Gift Planning Understand the Motivations of Donors and Prospects through Market Research(May 30, 2006)
New Starch® Report Discredits Link Between Magazine Engagement And Ad Success
(May 22, 2006)
GfK NOP's Qualitative Practice and Hearst Magazines Team up to Show Readers How to Keep The Quality in Qualitative Research in this article from Quirk's Marketing Research Review
(May 9, 2006)
Who are Americans turning to for help when filing their taxes?
(March 23, 2006)
Which automotive brand are Hispanic Americans most likely to purchase next?
(February 27, 2006)
GfK NOP's Ethnographic practice shows Marketing News readers how a picture can be worth more than 1,000 words (February 1, 2006)
Consumers Tighten Their Purse Strings This Holiday Season--Fuel Costs Putting a Damper on Shopping Plans (November 23, 2005)
High Carbs, High Gas Prices Not Scaring Away Consumers This Thanksgiving, According to New GfK NOP Survey (November 21, 2005)
"Honesty” is Top Personal Value Among Americans, Displacing ”Protecting the Family,” According to GfK NOP Study (November 10, 2005)
Hispanic Americans Rely on Television for Finding Information About Travel, Entertainment, According to GfK NOP Survey (November 2, 2005)
Halloween Not Just For Kids… Adults Getting Into The Spirit At Work Too
(October 24, 2005)
Rising Gas Prices Pushing Consumers to Take Action--New GfK NOP Green Gauge Study Uncovers Price Points That Will Drive Lifestyle Changes (September 27, 2005)
Rising Individualism and Growing Wallets Among Teens and Tweens
(September 16, 2005)
CISCO Most Advocated IT Brand According to GfK NOP Study - Reveals Attitudes and Opinions of Key IT Decision Makers
(September 8, 2005)
With Consumers Not Yet Understanding CDHPs, the Insurance Carriers Who Do the Best Job of Communicating Will Have a Competitive Advantage
(August 29, 2005)
GfK Financial Announces Two Phase Study of Consumer-Directed Health Plans
(August 12, 2005)
GfK Automotive Identifies Top Ten Cars for Men and Women
(July 11, 2005)
GfK NOP Culture Score Index Examines Global Media Habits...Uncovers Who’s Tuning In, Logging On and Hitting the Books
(June 15, 2005)
GfK NOP Hispanic American Study Uncovers Financial Services Satisfaction Gap
(May 24, 2005)
”Foreign Relations” Top Concern Among The Influential Americans®
(May 5, 2005)
CNET Advocates Starch® Studies for Online Creative
(May 4, 2005)
Word-of-Mouth Ain’t Just Blogging (April 12, 2005)
Hispanic Americans Choose Wal-Mart as Favorite Store According to GfK NOP Study
(March 28, 2005)
GfK NOP Culture ScoreSM Index Sheds Light on Bargain Hunting Across the Globe
(March 16, 2005)
Backpacks, Lunch Boxes and Cells?...Nearly Half of US Teens and Tweens Have Cell Phones, According to NOP World mKids Study (March 9, 2005)
Roper Public Affairs & Public Policy Expertise Comes to Washington Through New Regional Office (February 15, 2005)
Print Media Are More Effective Than TV for Reaching The Influential Americans®, According to New Research from GfK NOP(February 14, 2005)
The Influential Americans® Now Included in MRI Study of the American Consumer
(January 3, 2005)
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