GfK Media

GfK Media is the industry leader in identifying growth opportunities and creating effective communications strategies for media owners, content providers, agencies and advertisers. For three-quarters of a century, GfK Media has helped clients seize opportunities spawned by the evolving media landscape to:

• Expand audiences
• Demonstrate value to advertisers
• Maximize return on advertising investments
• Reinforce leadership in consumer and business markets

Marketers face formidable challenges accomplishing growth and increasing ROI as consumers tune out from the explosion of advertising. GfK Media helps media organizations succeed by providing the expertise, the vision and the specialized research capabilities to advance their market position -- across print, television, radio and digital media.

GfK Media represents the combined professional teams of GfK NOP's Marketing Effectiveness Center of Excellence, Roper Public Affairs and Media, Starch® Communications and Mediamark Research International experts. Throughout the world, we'll work with you to support the full scope of your marketing challenges with a diversified portfolio of services that address:

• Audience Building
• Communications Effectiveness
• Editorial Tracking
• New Product Development
• Place Based Media Research
• Print Readership Studies