GfK Price Challenger

At a time when the market is increasingly dynamic and competition is increasingly fierce, marketers need an instrument to rely on for professional price management. GfK Price Challenger allows you to test the price acceptance of your brand against rival brands and determine the optimum price point for your product.

GfK Price Challenger can help you find answers to key pricing questions, such as:

• What are the optimal price points for your product? How does this translate into global market currencies?
• What are the price elasticity levels for your intended distribution channels?
• How would your market share be impacted by a change in price?(Substitution effects)
• What happens to your product’s sales when competitors cut or increase their
  prices?
• What are the effects and subsequent changes in sales, turnover and earnings?

To put it simply, by allowing you to simulate the impact of changes in your prices -- as well as those of your competitors -- GfK Price Challenger can help you ensure that your go-to-market price is right.

For more information, contact us.