GfK Optimizer®

Developed in co-operation with McKinsey, Prof. Voeth (University of Hohenheim) and GfK Group AG, GfK Optimizer can help you assess and optimize new product and offering concepts by delivering insights about product attributes that matter most to consumers in your target market.

GfK Optimizer follows HILCA (Hierarchical Individualized Limit Conjoint Analysis), our proprietary research methodology that allows your analysis to consider more product attributes than other methods. It does so in a manner consistent with the natural thought process followed by consumers when making purchase decisions. As such, GfK Optimizer helps you to find answers to key questions about consumer preferences before you bring a product to market:

• Which product performance and price characteristics influence the buying decision?
• How much are consumers willing to pay and where are the potential price point thresholds?
• What are the strengths and weaknesses of current product offerings, as well as of new potential products or product ideas?
• Where is the potential for product optimization and differentiation?
• Which products or new concepts have the best chance to succeed in the market?
• What do target group specific offerings look like?

For more information, contact us.