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Consumers Tighten Their Purse Strings This Holiday Season--Fuel Costs Putting a Damper on Shopping Plans
(November 23, 2005)
GfK NOP today announced results from its annual Roper Reports® Holiday Shopping Outlook, finding almost half (45%) of Americans expecting to spend less this season compared to 2004, and only 8% of consumers saying they will spend more.
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High Carbs, High Gas Prices Not Scaring Away Consumers This Thanksgiving, According to New GfK NOP Survey
(November 21, 2005)
GfK NOP announced today the results of its new OmniTelTM Thanksgiving Survey revealing that Americans aren’t willing to give up their starches or their holiday travel this Thanksgiving.
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”Honesty” is Top Personal Value Among Americans, Displacing ”Protecting the Family,” According to GfK NOP Study
(November 10, 2005)
Americans now rate ”Honesty” as their top personal value, surpassing ”Protecting the Family,” according to GfK NOP’s 2005 Roper Reports® Worldwide Study.
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Hispanic Americans Rely on Television for Finding Information About Travel, Entertainment, According to GfK NOP Survey
(November 2, 2005)
Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information.
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Halloween Not Just for Kids...Adults Getting Into The Spirit at Work Too
(October 24, 2005)
GfK NOP OmniTel Survey uncovers how Americans celebrate Halloween.
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Rising Gas Prices Pushing Consumers to Take Action--New GfK NOP Green Gauge Study Uncovers Price Points That Will Drive Lifestyle Changes
(September 27, 2005)
A new study by GfK NOP announced today finds that the price point at which consumers are ready to take action to save on gas starts at $2.50 per gallon.
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Rising Individualism and Growing Wallets Among Teens and Tweens
(September 16, 2005)
GfK NOP announced results from its 2005 Roper Youth Report that show 55% of today’s youth saying they have their own way of doing things and are comfortable with and cling fiercely to their individuality.
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