MFX TrackerMFX is an innovative to design to help you track the effectiveness of your advertising and marketing campaigns. Specifically, MFX provides:
- Tracking to understand the effectiveness of all types of advertising and marketing activities.
- Analysis tailored to evaluate a campaign's impact on Brand Health and other brand-specific goals.
- Return on Objectives benchmarks, to contextualize findings.
MFX Tracker is “media neutral” so you can measure all the elements of your marketing communications (not just TV). It can also quantify the “Potency” (value) of all types of ad awareness and brand contact as well as measure emotional advertising effectiveness just as effectively as rational advertising.
As such, MFX Tracker can help you:
- Understand the individual effectiveness of your activities and their synergies
- Manage your advertising & marketing activities to grow Brand Health & Sales
- Move beyond ad awareness, to Ad Potency™
For more information, contact us.
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