GfK Roper Public Affairs

Corporations, media and agencies worldwide turn to GfK Roper Public Affairs for credible, well-crafted studies that help them gain recognition, manage reputation, understand public sentiment and guide corporate communications.

Our unparalleled experience and research capabilities enable you to profit from studies across the full spectrum of your key constituencies to:

• Win favorable and wide-reaching publicity
• Gain a deep understanding of public issues
• Assess and handle crisis situations skillfully
• Evaluate PR effectiveness
• Measure and manage reputation for positive business outcome
• Shape persuasive corporate communications messages and strategies

GfK Roper Public Affairs also provides clients with exclusive access to Influentials through global surveys and proprietary research tools. As trendsetters, advocates and opinion leaders, Influentials represent a powerful word-of-mouth force that has profound impact on consumer attitudes, opinions and behaviors. This vocal minority is a beacon for understanding the consumer climate and channels of influence throughout the nation and the world.

GfK Roper Public Affairs team combines a stellar reputation for quality and credibility, a sophisticated understanding of market dynamics and the strength of three-quarters of a century of experience to support your business objectives worldwide. We work closely with you to drive strategic plans and media coverage with a more precise handle on public opinions and a clear focus on your company’s unique strengths:

Issues Management. Our actionable studies identify those key issues that impact your ability to achieve your objectives—throughout the world. You’ll gain insight into critical consumer perspectives and stakeholder attitudes to manage successfully through both crisis and opportunity.

Studies for Public Release. Esteemed for both their integrity and sound project design, our unbiased surveys assure unassailable results that withstand media scrutiny. Roper Public Affairs professionals can work with you to produce successful publicity materials and participate in your press conferences and public events. You’ll achieve maximum public recognition with the assurance of the utmost credibility.

Corporate Reputation Research. Reputation is a crucial corporate asset. The GfK Roper Public Affairs team brings three decades of expertise and specialized tools for measuring and managing reputation for positive business outcome. You’ll understand how your company is perceived across stakeholder groups, which reputational strengths you can build upon, how industry developments affect your company, and how you compare with corporations in your competitive set as well as reputational leaders across categories.

Strategic Communications. We help you maximize the success of your company’s strategy and positioning with insight into persuasive communications and market structure, including audience segmentation, target identification, message development and testing, PR evaluation and campaign monitoring. Your messaging will achieve your communications objectives across multiple stakeholder groups.