GfK Business-to-Business

GfK Business-to-Business is a recognized global B2B research specialist, providing solutions built on reliable intelligence and cogent strategic direction.

We address your research needs throughout the service and product lifecycle, from defining the market opportunity, through product development to tracking customer satisfaction. Alongside this we have a leading employee research practice.

Whether it's customer research, employee research or development of knowledge capital, our teams go beyond the delivery of data to applying our sector knowledge and insight to address your business problems. We combine established methodology and delivery systems with the latest techniques and technology.

Our direct experience in your markets allows us to develop effective, tailored solutions - and our detailed knowledge of macro and micro B2B business trends ensures that you profit from current market conditions as well as future opportunities.

Specialist areas include:

• Business Travel
• Business-to-Business Conferences/Events
• Consulting
• Dispatch, Distribution & Logistics
• Employee Research
• Industrial/Manufacturing
• Professional Services