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AFECTS®
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| The U.S. automotive industry’s largest continuing communications tracking study has the unique feature that results can be integrated with other GfK Automotive studies, allowing the client to examine the connections between communications and consumer demand and shopping behavior. The study helps automotive marketers and communications professionals answer key strategic marketing questions. |
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AFI® Automotive Intentions and Purchases Study
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| A well-established monthly and quarterly tracking study that monitors consumer demand for new cars and trucks, which has been conducted in the U.S. since 1982. It captures consumers’ expectations, preferences, and needs for their next automotive purchase. |
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AFI® Automotive Shopping Study
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| The industry’s largest continuously running survey of reported automotive shopping behavior in the U.S. that provides insight into the mix of vehicles shopped, the current demographic make up of new vehicle buyers and the composition of consumers’ shopping sets. It also offers a direct link to the AFI Automotive Intentions and Purchases Study results to answer questions unique to your brand. |
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AFI® Barometer of Automotive Awareness and Imagery Study
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| Offers a detailed and insightful look at key measures of brand equity including specific segment related image attributes on a segment-by-segment basis. The study probes deeply into automotive consumers’ attitudes, opinions and perceptions. |
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AFI® Household Fleet and Ownership Study
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| A comprehensive study that can help answer a variety of strategic and product planning questions by revealing the relationship between types of vehicles owned by US households. |
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AFI® In-Language Image Barometer Studies
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| Tracking key market studies that provide a comprehensive look at car and truck make brand equity and image attributes among U.S. Spanish and Chinese-Korean language dominant households. Both studies are conducted in-language (Spanish, Mandarin, Cantonese and Korean). |
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AFI Purchase Funnel®
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| An established diagnostic model of the automotive consumer decision-making process in the U.S. that illustrates how GfK Automotive’s brand equity, communications effectiveness and demand tracking studies are integrated into a comprehensive framework. This tool gives automakers and marketers a clear and insightful understanding of the entire decision-making process. |
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Customer Satisfaction and Loyalty
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| We offer a range of tools which enable retailer enhancement programs to be developed at micro and macro levels. Major multi-market studies are supported through our global knowledge and global research expertise. These tools allow our clients to build action planning and predictive models. |
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Design Clinics and Drive Appraisals
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| Utilizes an extensive range of techniques to collect absolute and comparative quantitative and qualitative consumer feedback on specific product development and marketing issues. |
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Quality Research
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| We offer a range of market leading techniques which are used to gather information such as customer feedback on quality concerns, vital to vehicle manufacturers. |
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