GfK Media

MRI's syndicated Survey of the American Consumer is the primary source of audience size and composition information for the American magazine industry. Our "ratings" form the currency with which print advertising is bought and sold. Ninety of the top hundred ad agencies depend on MRI to drive media decisions. And virtually every consumer magazine counts on us to guide positioning strategies.

But MRI goes well beyond supplying magazine audience ratings. We also offer deep insight into product and brand usage, attitudinal shifts and multi-media consumption of American consumers.

No other organization-not even the Census Bureau-knows as much about American consumers as MRI. We collect our detailed information through the most reliable method possible-in-person interviews within a strict geographic probability sample.

As a result of our meticulous process, MRI is the only national multi-media audience research service that's accredited by the Media Ratings Council. We deliver high resolution research to support key business needs:

• Publishers have the in-depth knowledge to differentiate their publication…demonstrate the benefit of reaching readers to potential advertisers…and compete effectively against both print and broadcast vehicles.
• Because MRI is the only ratings provider to capture media, demographic, product usage and attitudinal insights, it is a building block for new business development. Agencies can draw 360° profiles of target consumers…understand their "customers customers"… generate winning ideas that secure new accounts…and measure the reach and impact of campaigns.
• National marketers use MRI's consumer data to identify high potential prospects for new and existing products, develop strategies to reach them and stay on top of changes in competitors' customer base.
• Broadcast, cable and radio networks and the most established Internet players profile their audience using MRI data.

Beyond the Survey
Even a broadly inclusive study like MRI's Survey of the American Consumer can't answer every question marketers have about their targeted consumers. MRI operates several divisions specifically charged with helping media, advertising agencies and national marketers find, maintain and sharpen their competitive edge in the media marketplace.

MRI Custom Division: Subscriber and Editorial Surveys. Newsstand Buyer Studies. Recontact Studies. Custom MRI research can be indexed against the Survey of the American Consumer to provide a larger context for research findings and a richer understanding of the dynamics that drive consumer business

MRI Interactive Division: MRI's online research surveys --MediaPanel, Ad Hoc Online Surveys, Website Audience Profiles and Website Usability Tests ---are conducted with the same commitment to quality core to all MRI research.

MRI Analytics/Consultative Division: MRI's Analytics Group finds creative ways to extend the MRI respondent data beyond MRI's standard product offerings, often by conducting proprietary segmentations. Segmentations connect back to the Survey of the American Consumer for customized media and marketing insights.

http://www.mediamark.com