GfK Product Challenger®

GfK Product Challenger® is a complete diagnostic tool designed to test and refine new products prior to launch.

Specifically, this innovative new product develop tool can help you:

• Make sure your new product fits your concept
• Choose the most promising new product formulation out of several alternatives
• Benchmark your product against market competitors
• Determine whether or not the product improvements you are considering will be appreciated by consumers, current users (alienation risk) as well as new users (recruitment capacity)
• Measure the risk that may come from switching to a lower cost formula

By helping you to validate a product's appeal (vs. competitors) and its ability to meet concept expectations, GfK Product Challenger® can help you choose the most promising product formulations (vs. concept, competitors, different formulation). In addition to delivering the insights needed to test your new product's appeal among users (alienation risks) and non users (recruitment capacity), GfK Product Challenger® provides marketing and R&D teams a full diagnosis with actionable output to support product launch decisions.

For more information, contact us.