GfK BVT(SM)

Developed by GfK Arbor, BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system.

Utilizing validated metrics, the BVT(sm) is designed to provide company decision makers with continuous information for managing the long term health of a company's most precious asset -- its brands. The BVT(sm) system is built on a platform of proprietary structural and mathematical models. This platform provides the framework for the systematic and continuous tracking of the impact of marketing activities on the core equities of all key competitors in the marketplace.

For more information, contact us.