Consumer Online Panel
GfK's Consumer Online Panel enables you to tap into the minds of your consumers to get in-depth insight at Internet speed. Our carefully managed panel is deeply profiled based on a complete set of demographic information, as well as personal values, attitudes, beliefs, lifestyles and aspirations. GfK's Consumer Online Panel also includes powerful strategic tools for identifying opportunities and creating compelling messaging:
- LifeMatrix consumer segmentation is based on lifestyle, values and lifestage characteristics that are highly predictive of buying behaviour
- Influentials are the trendsetters, advocates and opinion leaders who have profound influence on consumer attitudes and market behaviours
Whether you are interested in a broad sample or hard-to-find populations, the GfK's Consumer Online Panel is an exceptional solution for cost-effective and reliable intelligence:
- When a large sample is needed at a reasonable cost
- When speed in fielding is critical
- When audio/visual stimuli needs to be tested
- When the target sample is low incidence and difficult to access through other means
- When client-provided or ad-hoc sample is not available
- When a sensitive or personal topic needs to be addressed
- When you need to understand more about consumers than any other online panel can offer
For more information, contact us.
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