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Automotive
News / Articles
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Which automotive brand are Hispanic Americans most likely to purchase next?
(February 27, 2006)
Toyota tops the list of makes that are top of mind among Hispanic Americans looking to the car buying market according to the latest findings from GfK Hispanic OmniTel™. The national telephone survey of Hispanic Americans also found that consumers in this fast-growing segment are turning to smaller vehicle purchases in the wake of the nation’s latest fuel crisis.
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GfK Automotive Identifies Top Ten Cars for Men and Women
( July 11, 2005)
According to new data from GfK Automotive, men and women really are different when it comes to their next new car purchase. Fast and expensive vehicles drive men to take out their checkbooks while women are on the lookout for affordable, family-friendly wheels.
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