Corporate Reputation Scorecard®

Corporate Reputation Scorecard® offers the most comprehensive system for measuring your company's standing across all key stakeholder groups and for creating strategies for managing towards positive business outcomes to:

• Improve stock price
• Heighten investor interest
• Drive sales
• Attract and keep talented employees
• Increase public support on public affairs issues

Corporate Reputation Scorecard includes flexible, customisable tools that provide:

• A current assessment of your reputation vs. your competition, as well as how your reputational strengths and weaknesses compare with leading companies globally
• Consistent measurement across constituencies based on key drivers of reputation
• Market-based guidance for communications planning so you can set goals, identify and prioritise targets, formulate messages to influence positive outcomes
• Benchmarks against which progress can be measured over time

Corporate Reputation Scorecard studies are distinguished by three decades of leadership in designing and conducting reputation research.

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