LifeMatrix

LifeMatrix is the only consumer segmentation system based on values, lifestyles and lifestage, which together have proven to be more predictive of purchase behaviour than any other combination of values tested. Convert extraordinary consumer knowledge into actionable marketing and media plans to support:

• Brand strategy: align your brand values with the values of your target consumers to differentiate your brand and better manage your portfolio
• Product strategy. know who is using products in your category, what motivates them and where your brand fits into the competitive landscape so you can add high-appeal features and benefits, plan next generation products, employ the right distribution channels and enter profitable new markets
• Creative strategy: your advertising and marketing efforts will better resonate with your target consumers based on an understanding of deep-rooted values, lifestyle choices, and needs based on stage of life
• Retail strategy: tie merchandising efforts, product assortments and choice of spokesperson fundamental to consumer preferences.
• Media planning: LifeMatrix is embedded in the database of Mediamark Research Inc. (MRI) so you can tie LifeMatrix segments to media planning, optimizations, reach and frequency analysis to create better targeted and more efficient media plans

• Brand opportunity reports: available in more than 100 product categories covering thousands of brands
• Subscription programs: reports and analyses profiling LifeMatrix segments across every dimension of life, including lifestyles, attitudes, media usage, product consumption, buying behavior and emerging trends
• Custom models: find answers to your specific challenges along the entire brand and marketing spectrum to focus on your critical business issues, customers and prospects prospects

For more information, contact us.