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add+impact®
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| message communications studies predict the ability of your ads to gain attention and offer clear direction for creating superior ads. |
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NewsFlow
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| Available from GfK Roper Public Affairs and Media, NewsFlow is a reliable and affordable measurement tool that enables you to track the impact of your media coverage to reveal how effectively your message has reached your target public. |
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Place Based Media Research
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| Consumers are increasingly receptive to non-traditional place-based media, such as posters or television programming in waiting rooms, subways and trains, on college campuses, and the like. Advertisers using these media demand evidence of return on investment--and that's where Roper Public Affairs and Media can help. |
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Roper Reports® Worldwide
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| Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world. |
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Roper Reports®
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| Roper Reports delivers the most up-to-the-minute view of the consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report. |
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Starch® Ad Readership studies
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| evaluate advertising success as compared with competitors and industry norms. Designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content, Starch® Ad Readership Studies enable you to compare readership of your ad against norms for the same size, color and product category in the study publication. |
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Starch® Editorial Tracking
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| With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement. |
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Starch® Cover Testing
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| With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement. |
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