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Hispanic Americans Rely on Television for Finding Information About Travel, Entertainment, According to GfK NOP Survey
(November 2, 2005)
Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of GfK NOP's Hispanic OmniTel® Media and Entertainment Study, announced today. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.
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