Starch® Editorial tracking

Uncover the strengths and weaknesses of editorial features to determine whether content is aligned with the needs and interests of your target market. GfK NOP's Starch® Communications provides an objective and reliable gauge of how readers respond to your publication, testing consumer reactions to determine how involved readers are with the editorial matter, which columns they tend to read, and which features have the greatest impact on them. You'll gain a clearer focus on:

• the kinds of articles that create loyalty among readers
• the features that get read
• the graphics that have the most impact on people noticing an article
• the headlines that draw attention, bringing readers in to at least start the piece.

Our Starch® Editorial Tracking studies can be supplemented with qualitative reactions so you can 'hear' from your readers regarding stylistic issues and the extent to which the material read changed their perceptions.

For more information, contact us.