Design Clinics and Drive Appraisals

GfK Automotive Design Clinics and Drive Appraisals are used to gather absolute and comparative quantitative and qualitative consumer feedback on specific product development and marketing issues. Our range of techniques include:

• Static clinics for concepts, styling and design, architecture and proportions, form and function, ergonomics, feature content, price positioning and marketing concepts.
• Dynamic clinics (Drive Appraisals) for benchmarking and functionality, ergonomics, ride and handling, and performance assessment.
• Fly-ins for taking customers from one country to another for the research, removing the need to transport fragile, commercial sensitive properties.

For more information, contact us.