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Roper Reports® Worldwide
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| Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world. |
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Roper Reports®US
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| Roper Reports® US delivers the most up-to-the-minute view of the consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report. |
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GfK*NAVIGATOR®
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If a brand is to be a long-term success, you need more than just data. You also need recommendations on what your go-to-market strategy should be. You need to know from the outset the structure of the market, where your brands fit in, and what your future prospects may be. That’s why we’ve developed GfK*NAVIGATOR®, our proprietary strategic usage and attitudes (U&A) study designed to help marketers develop their market segmentation strategies and identify their most promising market opportunities.
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Qualitative
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| Our qualitative division offers a range of research capabilities to find creative solutions to marketing challenges through focus groups (in-person and online) and observational research. |
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Ethnography
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| The GfK Observational & Ethnographic practice is a first-rate, worldwide competency that provides unprecedented integration of large-scale quantitative consumer intelligence and focused, ethnographic research. Our worldwide network of expert field researchers is trained in anthropology and related social sciences and knowledgeable across dozens of languages and specialties. |
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GfK Concept Challenger®
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GfK Concept Challenger® is flexible suite of tools designed to optimize the intellectual and financial resources of New Product Development and to minimize the risk involved when launching new products.
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GfK Product Challenger®
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| GfK Product Challenger® is a complete diagnostic tool designed to provide validate product concepts prior to launch, help minimize the risk involved when launching new products, and provide the insight needed for go/no-go decisions. |
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GfK Optimizer®
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| Developed in co-operation with McKinsey, Prof. Voeth (University of Hohenheim) and GfK Group AG, GfK Optimizer® can help you assess and optimize new product and offering concepts by delivering insights about product attributes that matter most to consumers in your target market. |
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GfK Price Challenger®
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At a time when the market is increasingly dynamic and competition is increasingly fierce, marketers need an instrument to rely on for professional price management. GfK Price Challenger allows you to test the price acceptance of your brand against rival international brands and determine the optimum price point for your product.
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LifeMatrix
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| LifeMatrix is the only consumer segmentation system based on values, lifestyles and lifestage, which together have proven to be more predictive of purchase behavior than any other combination of values tested. |
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Database Marketing
| Traditionally, market research provides deep information-but only on a narrow range of targets. Database marketing offers a wide reach across a multitude of audiences-but only superficial insights into what those audiences think, do and buy. Now, for the first time, a powerful new tool—DemandMatch(TM)—integrates the profound knowledge of market research with the mass scope of database marketing in one service |
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Influentials® Segment
| Ten percent of consumers drive the purchase decisions and market behavior of the other ninety percent through the power of word-of-mouth recommendations. These trusted market multipliers, Influential Americans®, amplify your messages in an environment when consumers are opting out of traditional forms of advertising. Understanding and engaging them can be the most important brand strategy investment you make. |
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