Customer Management

What Is the Customer Management Center of Excellence?

The Customer Management Center of Excellence is a dedicated group focused on creating advanced methods for understanding the customer experience and the drivers of long-term value. Supporting all of the GfK NOP business units, our experts develop both "outside in" and "inside out" pictures of interactions with your company, so you have the knowledge to satisfy, retain and develop your customers.

With insights into every link along the chain that connects you to your customers—from your staff to your brand to your suppliers to your channel environment—we help you plan and manage customer exchanges that motivate loyalty and increase share of wallet.

Through an innovative mix of qualitative and quantitative methods, we deliver a deep understanding of the customer experience and how you can influence it to increase sales…improve perceptions of service…and strengthen relationships. In addition, we ensure your staff and your operational infrastructure are aligned with your customer management goals. So you not only can identify the most profitable customer experience for your business. You can act on it—and deliver it.