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add+impact™
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| message communications studies predict the ability of your ads to gain attention and offer clear direction for creating superior ads. |
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Advertising Sales Support
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| In a competitive and fragmented market advertisers seek out media that demonstrate leadership in their ability to command attention of their target audience as well as to contribute compelling insights about the lifestyles, needs and priorities of the segment. As one of the most trusted sources for audience surveys, we conduct landmark research for media organizations wishing to strengthen their authoritative position on a specific topic or segment with hard-hitting insight and evidence for advertisers. |
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AFECTS’
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| The U.S. automotive industry’s largest continuing communications tracking study has the unique feature that results can be integrated with other NOP World studies, allowing the client to examine the connections between communications and consumer demand and shopping behavior. The study helps automotive marketers and communications professionals answer key strategic questions. |
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AFI Automotive Intentions and Purchases StudySM
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| A well-established monthly and quarterly tracking study that monitors consumer demand for new cars and trucks, which has been conducted in the U.S. since 1982. It captures consumers’ expectations, preferences, and needs for their next automotive purchase. |
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AFI Automotive Shopping StudySM
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| The industry’s largest continuously running survey of reported automotive shopping behavior in the U.S. that provides insight into the mix of vehicles shopped, the current demographic make up of new vehicle buyers and the composition of consumers’ shopping sets. It also offers a direct link to the AFI Automotive Intentions and Purchases Study results to answer questions unique to your brand. |
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AFI Barometer of Automotive Awareness and Imagery StudySM
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| Offers a detailed and insightful look at key measures of brand equity including specific segment related image attributes on a segment-by-segment basis. The study probes deeply into automotive consumers’ attitudes, opinions and perceptions. |
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AFI Household Fleet and Ownership StudySM
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| A comprehensive study that can help answer a variety of strategic and product planning questions by revealing the relationship between types of vehicles owned by US households. |
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AFI In-Language Image Barometer Studies
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| Tracking key market studies that provide a comprehensive look at car and truck make brand equity and image attributes among U.S. Spanish and Chinese-Korean language dominant households. Both studies are conducted in-language (Spanish, Mandarin, Cantonese and Korean). |
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AFI Purchase FunnelSM
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| An established diagnostic model of the automotive consumer decision-making process in the U.S. that illustrates how NOP World’s brand equity, communications effectiveness and demand tracking studies are integrated into a comprehensive framework. This tool gives automakers and marketers a clear and insightful understanding of the entire decision-making process. |
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