GfK Online
Making the right moves is difficult in even the best of times, but in today's unpredictable marketplace you need every advantage. GfK Online's research services deliver that advantage with powerful online research capabilities to support your critical decisions across every phase of the marketing cycle. You'll gain valuable insights into your target markets with speed and accuracy so you can achieve faster time-to-market to solidify your leadership position. And, our online panels give you added value by providing access to exclusive high value segments that no other research organization can provide. GfK Online opens the door to online research in both business and consumer markets to address the full range of your research objectives and business issues, allowing you to:
- Build strategies to identify high potential segments
- Align brand values with consumer values
- Guide next generation product development
- Create compelling messaging and advertising
- Distinguish your brand and product portfolio in the marketplace
More Depth. GfK's Online Consumer Panel is a carefully managed, richly profiled community. Members are identified by a broad set of demographic data as well as important underlying characteristics that drive market behavior - personal values, attitudes, beliefs, lifestyles and aspirations. By incorporating our proprietary segmentations into the panel profiles, we give clients access to incomparable strategic and predictive tools for identifying opportunities and creating compelling messages:
- LifeMatrix - The only consumer segmentation system based on values, lifestyles and lifestages, which together have proven to be the most predictive indicator of consumer buying behavior - including product purchases, brand preferences, channel selections and media habits. You'll learn who your most valuable prospects are, understand what drives them and be able to create products, brand strategy and messages that attract buyers and enhance loyalty.
- Influentials® Segment - One consumer in 10 tells the other nine how to vote, where to eat and what to buy. These trendsetters and opinion leaders are a powerful force behind the word-of-mouth recommendations that weigh most heavily on consumer purchase decisions. Influentials represent a window to the future, a profound influence on consumer behavior and a vital force for your brand's success.
Improved Efficiency. GfK Online's research services help you get the most out of your marketing and research resources. The broad reach and quick turnaround of online research enables you to save weeks, even months, of time and money obtaining results as compared with complex in-person and telephone methodologies. In fact, our online panels make it feasible for you to stay connected with your marketplace by making smaller and more frequent studies affordable. You can take quick snapshots, see what's developing, and take early advantage of emerging opportunities. Our panels also help you pinpoint low incidence and hard-to-find consumers, so you can effectively explore all important prospects for development.
Superior Technology. GfK Online's on-going commitment to quality is reinforced by state-of-the-art technology to ensure that your studies are on time, accurate and problem free. We use a scalable infrastructure based on dedicated, fault-tolerant servers. Our custom applications are built on top of advanced software platforms that allow for complex sampling and multi-modal data collection. Whether you field a few questions or a sophisticated study, you can be confident that your online research with we will produce reliable decision support.
For more information, contact us.
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