Industry-specific expertise. In today’s complex world, it’s critical that your research company understand the unique nuances of your business. 

GfK NOP offers experts with in-depth knowledge across 7 core areas—automotive, business-to-business, consumer, financial services, media, public affairs and technology. 

We not only know your industry as only an insider can…we can cross-fertilize ideas across industries to reveal bold new solutions to your challenges.