GfK Quantitative

Throughout the world, GfK NOP's quantitative studies represent the gold standard in survey research. With thousands of syndicated and ad hoc studies across a full range of populations, products and markets, we have the professional expertise and vast operational scope to support your requirements across every key application. In both consumer and business markets, you’ll be assured the accurate, projectable results you need to confidently guide critical decisions and implement winning strategies.

Extensive geographic coverage. In a global economy your opportunities for growth are as diverse as the cultural and national boundaries that shape markets. Our quantitative studies provide you with access to your target audiences in all corners of the globe.

GfK NOP manages complex multinational studies with the operational efficiency and the cultural sensitivity to deliver truly meaningful and globally comparable intelligence. From in-depth domestic and regional projects to syndicated consumer surveys spanning 30 countries to customized tracking studies across 80 nations, we can address your research requirements on every continent.

Broad spectrum of methodologies. GfK NOP offers a full span of data collection capabilities - telephone, mail, Internet, in-home and location based. We will recommend the best approach or combination of approaches to best meet your research and marketing requirements. Our rigorous sampling approaches and meticulous project design means your studies are delivered with the integrity and sophistication you expect from a worldwide leader.

Compelling analyses. GfK NOP translates data into profound insights and powerful market direction to optimize your success. Our on-going investment in R&D yields breakthrough segmentation tools and sophisticated predictive models that enable you to seize opportunities, refine strategies, galvanize relationships and maintain long-term competitive advantage. Together with our world-class research professionals, our team of marketing scientists and senior consultants work closely to ensure that your investment in quantitative research advances your market position.