GfK NOP's specialized practice areas work in conjunction with the Centers of Excellence to support the efforts of each sector-specific business unit.

Offering a full range of research tools that can be customized to each client's needs, our specialized practice areas include:

• Starch® Communications
• GfK Roper Consulting
• Database Marketing
• GfK Observational and Ethnographic Practice
• GfK Mystery Shopping
• Friedman Marketing
• GfK Omnibus Services
• GfK Online
• GfK Qualitative Research
• Other Data Collection Services

By combining our vast database resources with customized insights from our subject-matter experts, our specialized practice areas help provide clients with a 360 degree view of their market.