Starch® Communications

Products / Services

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add+impact®
message communications studies predict the ability of your ads to gain attention and offer clear direction for creating superior ads.
 
Starch® Ad Readership studies
evaluate advertising success as compared with competitors and industry norms. Designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content, Starch® Ad Readership Studies enable you to compare readership of your ad against norms for the same size, color and product category in the study publication.
 
Starch® Editorial Tracking
With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement.
 
Starch® Cover Testing
With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement.

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