Starch® Communications

GfK NOP’s Starch Communications has long been recognized as the most trusted source of market intelligence on print advertising effectiveness. For more than 80 years, Starch has set the industry standard for research designed to measure print ad readership. In fact, our in-person methodology has helped to make the Starch name synonymous with ad readership studies.

Home to the world's largest print ad database, Starch Communications helps clients to investigate virtually every aspect of magazine advertising. Currently, the database comprises:

• Almost 10,000 magazine issues measured
• Over 500,000 advertisements
• Over 1,000,000 respondents

This unmatched knowledge enables our experienced analysts to analyze ad readership by title, magazine genre or based on custom magazine groupings and to help clients find solutions to their most pressing creative issues, including:

• How important is color to an ad?
• Digest vs. standard-sized publications: Is there a difference in ad readership?
• Fractional ads: Good things can come in small packages
• How effective are gatefolds?
• Ad size and effectiveness: When two pages are (and aren’t) better than one.
• Black and white and read all over: The keys to creating powerful black-and-white ads.
• Ads on alternate pages
• The Race for Position: An analysis by terciles
• The cover story: When position does make a difference.
• The effect of advertising adjacencies.

To learn more about how we can help you, contact us.