Other Data Collection Capabilities

GfK NOP is one of the few research firms to offer full service in both research design and data collection. In 2005 we completed nearly 1 million interviews in the US.

All data gathering methods are possible including national representative CATI telephone interviewing, local market telephone and central location personal interviewing at malls and retail locations including CAPI and paper questionnaires.  Face-to-face interviewing in homes has declined in recent years but GfK NOP does maintain a national probability sample for door to door in person data collection. GfK NOP also has data collection by mail capabilities.

The US Operations Group has a full staff of project managers for all your field and tab needs. We maintain our own phone centers, online panel and hosting environment. Operations support staff include CATI and on-line programmers; on-line panel managers and a sampling department to order and manage list samples as well as provide weighting when required. GfK NOP also includes Friedman Marketing – our own mall network of interviewing locations across the US.

SPSS/Quancept is the package for data output and survey programming.  

Telephone Interviewing Service

• Four Phone Centers connected to a central server
• 355 Computer Assisted Telephone Interviewing Stations
• 355 Predictive Dialers
• Quancept Software - part of SPSS Market Research suite of products
• SMS Quancept Algorithms from SPSS- can be customized to study
• Spanish and Portuguese language interviewing capabilities

Field Services

• National Field force of Interviewers and Auditors
• Central co-ordination of third party vendors by a team of field experts
• Types of studies undertaken:
  • Focus groups
  • Mall
  • One on Ones – Capabilities include unstructured in depth interviews.
  • Door to Door – PSU coverage for any type of door to door study including, national random probability samples. Roper Reports & Partnership for a Drug Free America (2000 + interviews quarterly).
  • On-site – Includes hospitals, doctors offices, schools, retail establishments
  • Store Audits / Observations  Specialized team who co-ordinate mail outs with outside suppliers
  • Specialized team who co-ordinate mail surveys

For more information, contact us.