GfK Automotive Identifies Top Ten Cars for Men and Women
Men Are from "Porsche Land"...Women Are from "Pontiac-Ville"
New York, July 11, 2005 — According to new data from GfK Automotive, men and women really are different when it comes to their next new car purchase. Fast and expensive vehicles drive men to take out their checkbooks while women are on the lookout for affordable, family-friendly wheels.
For men, the Porsche 911 is the biggest draw, with both the coupe and convertible models making the Top Ten List (#1 and #10 respectively). Men also gravitate toward the exotic end of the auto spectrum with the Maserati Spyder, Jaguar XK8 coupe and Mitsubishi Lancer Evolution all appearing on the radar screen for the next car or truck they plan to purchase.
The ladies' list, however, reads like a lesson in financial planning 101, with most cars costing under $30,000. The top pick is the Pontiac G6 convertible…a coincidence, perhaps due to Oprah's mega giveaway of the sedan version this past September. The Volkswagen Beetle appears twice, in both sedan and convertible form. Two Kia models-the Rio sedan and the Optima-have also made an impression on wallet-conscious females, taking the number nine and ten spots, respectively.
Interestingly, the one common thread for men and women is that both groups prefer foreign-made vehicles over their US counterparts.
"It seems the clichés are indeed true," according to Doug Scott, Senior Vice President, GfK Automotive. "Men are drawn to higher-priced 'performance' cars, with 41% citing looks and design as a key consideration. Women, on the other hand, want the more conservative, 'value' models…affordable, fun and practical." The entire GfK Automotive Top Ten List is below:
| TOP TEN CARS FOR MEN: |
TOP TEN CARS FOR WOMEN: |
| 1. Porsche 911 coupe |
1. Pontiac G6 convertible |
| 2. Mitsubishi Lancer Evolution |
2. Suzuki Forenza |
| 3. Ford GT |
3. Volkswagen New Beetle convertible |
| 4. Volkswagen Phaeton |
4. Volkswagen New Beetle |
| 5. BMW 6-series convertible |
5. Pontiac Sunfire coupe |
| 6. Jaguar XK8 coupe |
6. Volvo XC70 |
| 7. Maserati Spyder |
7. Mitsubishi Eclipse convertible |
| 8. Mercedes CL |
8. Chrysler PT Cruiser convertible |
| 9. BMW 6-series coupe |
9. Kia Rio sedan |
| 10. Porsche 911 convertible |
10. Kia Optima |
Source: AFI® Automotive Intentions and Purchases Study, January - March 2005
About the GfK Automotive Top Ten Auto Preference List...
GfK Automotive collects information monthly from a nationally representative sample of 200,000 US households. During January through March of 2005, men and women were asked about the next new car and/or truck they intended to purchase.
About GfK Automotive...
For more than 50 years, GfK Automotive, formerly NOP World Automotive, has been the preeminent provider of product, brand and consumer research, and consulting to the global automotive industry. Counting every major European, North American and Far Eastern carmaker among its customers, GfK Automotive delivers integrated information and insight to every stakeholder involved in supporting a product's success throughout its life cycle.
GfK Automotive's proven track record of delivering results that exceed expectations keeps it the leading information partner to the worldwide automotive sector, including manufacturers...communications/media agencies...sales companies and importers...dealers/retailers...component, equipment and telematics suppliers...and service agencies.
About GfK...
In June 2005, GfK Aktiengesellschaft (GfK) acquired NOP World Automotive, which became GfK Automotive. With more than 120 affiliates and subsidiaries in 61 countries, GfK is among the top-five market research companies worldwide, with a powerful presence in the fast-growing segments of media, automotive and healthcare research.
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