GfK Mystery Shopping
Cybershop
Cybershop is the Web based technology platform on which GfK’s Mystery Shopping operation is based. Cybershop was developed internally by GfK Mystery Shopping specifically for the purpose of deliver ing the high est quality Mystery Shopping in the industry . Harnessing the efficiencies available through Cybershop allows GfK to concentrate on delivering our client’s programs on time and to specification, as well as spending more time analyzing the results to provide greater insight.
CyberShop offers, speed, accuracy, convenience and cost-effectiveness. It is a comprehensive system that helps manage our relationship with our shoppers (Web based), including recruitment, training, testing and reporting of results . It also includes our internal data management that allows us to efficiently assign shops , ensure that we follow rotation requirements, and find the most qualified shopper that meets necessary criteria for each shop. Cybershop allows GfK Mystery Shopping to be flexible in our study design to allow for changes to the program to be made quickly and easily as the needs of our clients change.
Most importantly, it is the backbone for our Web based data delivery system, a proprietary system which we believe is without parallel in meeting our clients needs and offering user friendly access to meaningful information.
Cybershop encompasses:
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| Allocation |
Shoppers have access to a personalized homepage 24/7 where they can view all work available to them. They can view maps, read briefing notes and time requirements for each shop.
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| Preparation |
As mentioned, the shopper goes through a scenario specific training program for each shop(s).
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| Questionnaire |
The shopper downloads a personalized questionnaire, with details on the store, scenario and any shop specific instructions.
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| Data Entry |
Shoppers enter their results on-line into an intuitive data entry system with built in help options. Key strokes are kept to a minimum and routing ensures that all questions are answered.
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| Logic checks |
Full logic checks are built into the data entry system, including data consistency, checks against the store database, and that all questions and required comments have been completed.
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| Spell checks |
Finally, all comments are spell checked before results are submitted.
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