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Target*Positioning
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At GfK we understand that brand strength may only be judged from the consumer‘s point of view.
For consumers, strong brands are associated with relevant (target group specific) benefits
that: Distinguish them from competitors; Lead to a strong identification with the brand; And therefore
lead to higher loyalty as well as premium price acceptance. That's why we've developed GfK Target*Positioning, an innovative research tool dsesigned to help you appropriately and successfully position your
brands, products and company.
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BVT
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Developed by GfK Arbor, BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system. Utilizing validated metrics, the BVT(sm) is designed to provide company decision makers with continuous information for managing the long term brand health of a company's most precious asset -- its brands.
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LifeMatrix
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| LifeMatrix is the only consumer segmentation system based on values, lifestyles and lifestage, which together have proven to be more predictive of purchase behavior than any other combination of values tested. |
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Database Marketing
| Traditionally, market research provides deep information-but only on a narrow range of targets. Database marketing offers a wide reach across a multitude of audiences-but only superficial insights into what those audiences think, do and buy. Now, for the first time, a powerful new tool—DemandMatch(TM)—integrates the profound knowledge of market research with the mass scope of database marketing in one service |
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Corporate Reputation Scorecard®
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| offers the most comprehensive system for measuring your company’s (and your competitors’) standing consistently across all key stakeholder groups so you can create and manage strategies to achieve your business objectives – including improving stock prices, increasing sales volume, attaining premium pricing and engaging public support. |
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Qualitative
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| Our qualitative division offers a range of research capabilities to find creative solutions to marketing challenges through focus groups (in-person and online) and observational research. |
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MRI
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| MRI's syndicated Survey of the American Consumer is the primary source of audience size and composition information for the American magazine industry. Our "ratings" form the currency with which print advertising is bought and sold. Ninety of the top hundred ad agencies depend on MRI to drive media decisions. And virtually every consumer magazine counts on us to guide positioning strategies. |
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