Employee Communication Evaluations

GfK employee communications evaluations can assess perceptions of local and corporate communications to help you understand whether communications are having the impact you desire. 

Comprehensive Evaluation include the vital aspects of communications: 

  • Amount of information
  • Timeliness of information
  • Relevance of communications to address the most important employee concerns
  • Credibility of communications
  • Methods of communication - to help manage your multichannel portfolio
  • Topics - about local organization, national organization and global organization

Impact on retention and morale:  GfK goes beyond unidimensional ratings scales.  We can determine communications' impact on your employees' overall satisfaction, feeling valued and willingness to stay with your company.  With GfK, you learn "how much is enough," and the thresholds that are required by your employees to contribute positively to their engagement.

Segmenting Your Employees:  When a "one size fits all" approach is not enough, and different types of employee have different needs, learn:

  • What types of communication does each segment need?
  • Preferred modes of communication for each segment
  • Focus of the content for each segment
  • Tone of the communications
For help in this area, please contact us.
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Qualitative and Quantitative

GfK frequently begins employee communications assessments with a qualitative phase. Focus groups of employees can be conducted live, via video conference, or via telephone in every country and region.

Solid, Reliable and International
Solid, Reliable and International

 

For more information, please contact us.