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Transformation and Acquisition Alignment

With over 80 percent of the value of most companies contained in their employees, it is vital to retain the talent that you have acquired.

When your company undergoes a major transformation, or acquires and integrates another company, GfK's fact based consulting lets you understand and integrate the two cultures, and ensures that your integration strategies and employee communications are gearded to regain the talent you need. 

An employee value proposition (EVP) survey of the acquiring company helps you understand what employees value about the legacy company, and what they perceive to be the values inherent in the new company. 

Integrating Acquisitions:  Employees and even leaders frequently talk about the acquiring and target company in judgmental terms.  GfK's EVP survey helps you understand three very simple and powerful things:

• What talented employees feel they are giving up by having their organization folded into the acquiring company
• Which of these values the employees see will remain the same
• What talented employees see as the new and additional benefits of the acquiring company

Transitioning to New Leadership or a New Organizational Structure:  Employee communications frequently frame a transition to new leadership or a new organizational structure in purely factual terms.  But employees want to know how the change will affect the things that they value most about the way the company was.  GfK's EVP surveys help you navigate change while retaining your talent by helping you learn three important things: 

• What talented employees liked about the old leadership or organizational structure
• Which of the old leadership or structure values employees think will remain the same
• What your talented employees see as the potential benefits of the new leadership or structure.

Adjust Your Strategy:  Take action on the insights by emphasizing the values of the new organization, and communicating which aspects will remain the same.  Acknowledge the lost values, while communicating the new benefits that offset them.  Discover employee misunderstanding - values that employees incorrectly assume they will still have before the misunderstanding erodes trust in the new leadership team.  

Communicate Value and Retain Your Talent:  GfK insights tell you which new and unchanging values to communicate to your employees.  We help your leaders craft credible communications that acknowledge what is changing and lost, while persuading employees of the importance of new benefits and the value of the things that will not change.

For help integrating an acquired company, or making the transition to new leadership or a new organizational structure, please contact us.