Marketing Effectiveness

Products / Services

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BVT
Developed by GfK Arbor, BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system. Utilizing validated metrics, the BVT(sm) is designed to provide company decision makers with continuous information for managing the long term brand health of a company's most precious asset -- its brands.

MFX Tracker

MFX is an innovative to design to help you track the effectiveness of your advertising and marketing campaigns. MFX Tracker is “media neutral” so you can measure all the elements of your marketing communications (not just TV). It can also quantify the “Potency” (value) of all types of ad awareness and brand contact as well as measure emotional advertising effectiveness just as effectively as rational advertising.

add+impact™
message communications studies predict the ability of your ads to gain attention and offer clear direction for creating superior ads.

Starch® Ad Readership studies
evaluate advertising success as compared with competitors and industry norms. Designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content, Starch® Ad Readership Studies enable you to compare readership of your ad against norms for the same size, color and product category in the study publication.

GfK Mystery Shopping
With more than 15 years of North American and international mystery shopping experience, GfK Mystery Shopping specializes in helping our clients increase revenues, grow brand equity, build positive customer experiences and drive operational improvement.

NewsFlow®
Available from Roper Public Affairs and Media, NewsFlow is a reliable and affordable measurement tool that enables you to track the impact of your media coverage to reveal how effectively your message has reached your target public.

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