• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
  • Guest Experience Management
  • GfK Action Planning
  • GfK KCRM
• GfK Employee Engagement
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Starch Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation

Loyalty and Financial Services Expertise

Proven metrics: Learn about the four components that make GfK Loyalty ^{Plus SM} a powerful loyalty metric.
More on GfK Loyalty Plus 

The most accurate prioritization: Learn the two ways that GfK KDA+SM (Key Driver Analysis Plus) creates a more reliable ranking of where your business should focus.
More on GfK KDA+ (Key Driver Analysis ^Plus)

Guest Experience Management ^SM (GEM): It's no longer enough to send out scorecards to your branch managers, financial advisors or call center team leaders. Learn how Guest Experience Management creates a forum for insights and interaction.
More on Guest Experience Management (GEM)

Mystery Shopping: When you need to improve performance on objective criteria (wait time, compliance with scripts and procedures), integrate Mystery Shopping into your measurement program.
More on GfK Mystery Shopping

Quality/Malcolm Baldrige: Tired of reporting mistakes? Hear how our team made the significant achievement of becoming the only market research firm to have won the Malcolm Baldrige National Quality Award.
More on Fieldwork, Quality and Cost Control

Client teams and service: For every company we serve, our goal is to be the extension of your team—a true partner—giving you actionable insights while helping you manage the time pressures and demands you are faced with each day.
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Fact-Based Consulting - Program Design: GfK works closely with your stakeholders to ensure that every part of your organization receives the assistance it needs to translate the voice of the customer into organizational change and improvement.
More on Fact-Based Consulting - Program Design

Training and Action Planning:  GfK's training options range from full-scale in-person deployments at enterprise-wide conventions to web-based online training and action planning. We use a proven and effective approach to achieve significant change throughout your organization.
More on GfK Training and Action Planning

GfK Loyalty Benchmark ^Plus: Often, the best benchmark is your own past performance. For organizations that want to compare with the evolving marketplace, GfK offers Benchmark ^Plus for sectors like branch banking, credit cards and more.
More on GfK Loyalty Benchmark Plus

For more information on how we can help you manage your customer experience in a way that takes the time-intensive process off your plate and puts it on ours, contact us.