• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
  • Guest Experience Management
  • GfK Action Planning
  • GfK KCRM
• GfK Employee Engagement
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Starch Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation

Fieldwork, Quality and Cost Control

Accuracy is crucial.  You cannot afford to publish scores and insights that move all of your people in one direction, only to republish the data and tell them to move in another direction instead.  That costs your organization time and energy.  It also undermines the legitimacy of the program.

GfK offers high quality:

• Live telephone interviewing
• Web and IVR data collection with cutting edge technology
• Mail and In-Person interviewing
• Mobile/SMS surveys

We will help you choose the best method of interviewing while we keep a close eye on reducing your costs.  

These data feed into our world-class Octopus report production and Hot Alert technology.  Client access and data quality are second to none. 

Quality – At the level of Malcolm Baldrige

Our senior professionals at GfK Loyalty and GfK Custom Research have over 20 years of experience measuring, reporting and improving customer satisfaction and loyalty for our clients. It is a proud part of our heritage that our focus on continuous improvement and cost control led to reaching the level of quality required to win the prestigious Malcolm Baldrige National Quality Award. 

Our team made the significant achievement of becoming the only marketing research firm to have won the Malcolm Baldrige National Quality Award.  Our commitment to being a customer-focused and process-driven company remains the same. 

"Our goal is to meet or exceed client expectations at least 95% of the time.  A key step in achieving that is conveying to everyone on the team what quality means," says Jeanne Wichterman, Senior Vice President, GfK Loyalty. 

GfK is a recognized, international leader in business performance excellence.  We don't just talk the talk, we also walk the walk. 

For more information, please contact us.