• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
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  • GfK KCRM
• GfK Employee Engagement
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• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
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• GfK Qualitative & Ethnography
• GfK Strategic Innovation

Client Teams and Service

All Service Is Local

GfK is global, but your client team will feel very, very local.   

We have the values of custom researchers and pride from our 70+ years in the industry. We are not your vendors, we are your partners. And that means that the success of your project is as important to us as it is to you. We measure service – we also deliver excellent service to you! 

GfK Account Teams

The account teams at GfK are carefully staffed and structured to match the needs of your engagement.

Focused Projects

Some account teams are small, with an experienced Research Director and Research Manager serving your needs directly. 

Large-Scale Programs

Large-scale programs often require a team of senior professionals such as: 

• Key Account Manager/VP: Executive stakeholder interviews, metric definition, sample design, report planning, strategic insights, executive presentations, training keynote presentations 
• Senior Research Director: Research planning, research design, questionnaire development, quality control integration, integration of best practices, weekly updates, report planning, strategic insights, ad hoc research requests 
• Research Director/Manager/Analyst: Research management and execution, quality control, weekly updates, report writing, key insights, ad hoc research requests
• Senior Consultant/Lead Trainer: Training needs assessment, curriculum planning, curriculum development, event planning, keynote presentations, breakout sessions, coaching calls 
• Trainers, Research Directors: Breakout sessions, action planning facilitation, coaching calls 
• Global Experts: For our global clients, GfK provides support across the globe, with well-established and senior-level experts delivering the same point of view and familiar with the same set of tools 

For more information, please contact us.