• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
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  • GfK KCRM
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• GfK Mystery Shopping
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GfK Loyalty Benchmark Plus

GfK Loyalty Benchmark ^Plus is a comprehensive examination of customer loyalty with insights provided by leading thinkers in loyalty and your industry.

GfK Loyalty Benchmark ^Plus provides you with answers to key business questions:

• How loyal are customers in general and how does loyalty vary by provider?
• What drives customer dissatisfaction and loyalty?
• How does the industry and individual providers perform on the key drivers of dissatisfaction and loyalty?
• Are there any differences in the key loyalty segments—Loyal Advocates vs. Exit Bound?
• What are the challenges and opportunities for providers?

What are the benefits of GfK Loyalty Benchmark ^Plus?

GfK Loyalty Benchmark ^Plus reflects overall market share and is not disproportionately slanted towards our client base.  The program provides actionable insights for strategic planning including:

• A prioritized short-list of specific elements of the customer experience which must be addressed to minimize dissatisfaction and maximize delight.
• Key driver analysis which identifies which attributes should be fixed, monitored, improved and promoted.
• Side-by-side performance of providers on all metrics.
• Deep comparability across many questions is available.

Loyalty segmentation based on metrics proven to be predictive of future business performance.

• Side-by-side comparison of customer loyalty among top providers.
• Profile of loyalty segments highlighting differences between providers.

Our benchmarks can be focused on your footprint at a nominal additional cost.

GfK’s Loyalty Benchmark^Plus is conducted online via the members of GfK’s Consumer Panel and is not only drawn from our own client database.

• Double opted-in panel.
• Sample resembles the US adult online population.
• Respondents were qualified based on full or partial decision-making responsibility.

For more information about how GfK Loyalty Benchmark Plus can enhance your customer satisfaction and loyalty program, please contact us.