• GfK Brand & Communications
• GfK Customer Loyalty
  • GfK Loyalty Plus
  • GfK Loyalty's Key Driver Analysis Plus
  • Guest Experience Management
  • GfK Action Planning
  • GfK KCRM
• GfK Employee Engagement
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
• GfK Roper Public Affairs & Corporate Communications
• GfK Starch Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation

Loyalty and Consumer Products Expertise

Mystery Shopping: When you need your channel partners to improve performance on objective criteria (in-stock, compliance with display procedures), integrate Mystery Shopping into your measurement program.
More on GfK Mystery Shopping

Key Client Relationship Management (KCRM): When you have a few, vitally important, clients who require special attention our unique methodology tracks what is most important to them and tells you how to build a stronger channel partner relationship.
More on Key Client Relationship Management (KCRM) 

Proven metrics: Learn about the four components that make GfK Loyalty ^{Plus SM} a powerful loyalty metric.
More on GfK Loyalty ^Plus  

The most accurate prioritization: Learn the two ways that GfK KDA+ (Key Driver Analysis ^{Plus SM}) creates a more reliable ranking of where your sales force should focus.
More on GfK KDA+ (Key Driver Analysis ^Plus)

Quality/Malcolm Baldrige: Tired of reporting mistakes? Hear how our team made the significant achievement of becoming the only market research firm to have won the Malcolm Baldrige National Quality Award.
More on Fieldwork, Quality and Cost Control

Client teams and service: For every company we serve, our goal is to be the extension of your team—a true partner—giving you actionable insights while helping you manage the time pressures and demands you are faced with each day.
More on Client Teams and Service  

Fact-Based Consulting - Program Design: GfK works closely with your stakeholders to ensure that every part of your organization receives the assistance it needs to translate the voice of the customer into organizational change and improvement.
More on Fact-Based Consulting - Program Design

Executive Action Planning: GfK accelerates change with executive action-planning sessions. Our senior staff facilitates a session that begins with a briefing, includes activities to create understanding and stimulate ideas for next steps and concludes with a facilitated decision-making phase that creates consensus. 

For more information on how we can help you manage your customer experience in a way that takes the time-intensive process off your plate and puts it on ours, contact us.