Loyalty and Automotive Dealerships

GfK's Prophet Reporting: Telephone interviews or our highly effective web surveys are recorded to a fully interactive online reporting system. Online reports include dealership scores and ratings for sales and service representatives. For more information, contact us.

Mystery Shopping: When you need to improve performance on objective criteria (wait time, compliance with procedures), integrate Mystery Shops and Audits into your measurement program.
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Proven metrics: Learn about the four components that make GfK Loyalty ^{Plus SM} a powerful loyalty metric.
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The most accurate prioritization: Learn the two ways that GfK KDA+ (Key Driver Analysis ^{Plus SM}) creates a more reliable ranking of where your sales force should focus.
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Guest Experience Management ^SM (GEM): Learn how GEM creates a forum for insights and interaction.
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Quality/Malcolm Baldrige: Tired of reporting mistakes? Hear how our team made the significant achievement of becoming the only market research firm to have won the Malcolm Baldrige National Quality Award.
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Client teams and service: For every company we serve, our goal is to be the extension of your team—a true partner—giving you actionable insights while helping you manage the time pressures and demands you are faced with each day.
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Training and Action Planning: GfK's training options range from full-scale in-person deployments at enterprise-wide conventions to web-based online training and action planning. We use a proven and effective approach to achieve significant change throughout your organization.
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For more information on how we can help you manage your customer experience in a way that takes the time-intensive process off your plate and puts it on ours, contact us.